Q1: what is the 'flannels code'?

The flannels code is an expression of a company's corporate culture and values, which are used to define a company's identity and purpose. It serves as a guiding set of principles that dictate how the company interacts with its stakeholders, partners, customers, and employees.

The Flannels Code is based on the idea that companies should exhibit strong ethical values, aligning with their core mission and purpose, whilst also displaying transparency in communication about their actions. It is also about providing meaningful experiences for those who interact with or experience the company's offerings or services in any way.

The three core principles of the Flannels Code are:

First, companies should provide meaningful experiences - this means designing all elements of their business around customer needs, offering quality products and services consistent with their purpose. Companies should also strive to create true value in the form of tangible (and intangible) results throughout different parts of their organisation.

Second, companies should undertake corporate citizenship initiatives - this includes adhering to an ethical code which dictates how employees should behave, treating suppliers and other stakeholders fairly, as well as giving back to communities by donating time/resources or through direct financial support.

Thirdly, companies must embrace transparency in communication and disclosure - this encourages disclosure of all relevant facts regarding their operations (including financial results) or corporate conduct to provide stakeholders with sufficient knowledge to make informed decisions about engaging with them.